Jul
25
Arby's Has the Meats, and Now It Has the Meatballs
Posted in: Uncategorized
Atlanta-based Arby’s plans to sell the $4.99 meatball sandwich for a limited time starting July 25, with advertising set to begin on Aug. 1. If the sandwich sells well, there is a chance it also could become part of the core menu.
Sometimes, items get to bypass the limited-time process. After testing more than 100 different ideas for cookies, a salted caramel and Ghirardelli chocolate version and a triple chocolate version made the cut for test markets. Within months, Arby’s dessert sales doubled, Mr. Taylor said.
The cookies went straight to the permanent menu in May.
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