Hasta La Creative!

There’s a beverage for just about everyone these days, and now there’s a water brand for teens.

PepsiCo is unveiling an expanded, revamped lineup for its Aquafina FlavorSplash brand, with an eye toward attracting 13-to-19-year-olds to the Aquafina trademark, a billion-dollar brand.

“We haven’t done an awful lot with the trademark, aside from pure water,” said Simon Lowden, Pepsi Beverages North America chief marketing officer, noting that the sparkling-water category is an intriguing space for the company. “[Sparkling water] is small, but it’s one of the fastest-growing categories in [beverages]. Quite a lot of consumers are thinking about this instead of traditional diet [beverages], so this is a space that’s really interesting, and one that’s set for future growth.”

Continue reading at AdAge.com