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Media, Promo, Direct Marketing, Online
Aqua Carpatica

Nitrates are an invisible threat in the water we drink, caused by intensive farming which uses tons of chemical fertilizers. To show the level of Nitrates in the drinking water, the water brand Aqua Carpatica created The Purity Test. This is a little paper strip which tells the Nitrate content when dipped in water. In online, users were encouraged to take the cause even further: test the water they drank – whether lake water, tap or spring water – and then share the results on the Nitrate map, for everyone to see.

Advertising Agency:Cohn&Jansen JWT, Bucharest, Romania
Creative Director:Andrei Cohn
Deputy Creative Director:Alex Negoescu
Account Director:Arina Stoenica
Client Service Director:Ruxandra Savulescu, Ina Simion
Head Of Digital & Strategic Planner:Monica Radulescu
Senior Strategic Planner:Raluca Iacob
Online Project Manager:Raluca Diaconu
Senior Web Designer:Cosmin Nicola
Account Executive:Oana McGinley