Hasta La Creative!

Every year, marketers and agencies take a stab at April Fool’s Day. It’s a great opportunity for good, safe fun that vaguely carries brand messaging. This year brought business software from Tumblr and a finely-crafted selfie stick. Below, a few that grabbed our attention. Be sure to leave your favorites that we might have missed in the comment section.

Caribou Coffee: “Workday Roast”

Caribou coffee has an antidote to the mid-day work slump: more coffee. More hot coffee, to be exact. If you constantly warm up your coffee during the workday, you’ll love the new Workday roast, harvested from the trees of “Pilosa Flor.” (Try unscrambling that one.) The brew tastes just as good as any other Caribou product — but this one stays hot in your mug for eight hours, thanks to “natural compounds required to create an environment conducive to creating a slow, exothermic reaction.”

Continue reading at AdAge.com