AppsFlyer: App Retargeting Conversions Jumped During Coronavirus Lockdowns

Mobile attribution and data analytics provider AppsFlyer released its first The State of App Retargeting report, which analyzed retargeting campaigns worldwide across multiple application verticals. In order to understand the impact the Covid-19 pandemic has had on retargeting, AppsFlyer’s report looked at two different time frames: a year-over-year comparison of January and February from 2018…

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