Nov
07
Applied Thinking: You – Fern Miller chief strategy and insight officer, international, DigitasLBi
Posted in: UncategorizedApologies, data-tech aficionados, but I am not going to write about the programmatic use of data in this article. Instead, I’m going to use data the way we always have: to narrow the creative field by understanding our audience’s preferences better. The way broadcasters and TV production companies do; the way the film industry does; the way planners should do.
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