Nov
07
Applied Thinking: Agnosticism – Stuart Smith vice-president, client service, UK and Ireland, Mediaocean
Posted in: UncategorizedTelevision consumption has changed dramatically in recent years due to the emergence of technology that allows consumers to watch whatever they want, wherever, whenever and however they want it. Now is the time for marketers to respond to this emerging screen agnosticism by rethinking their approach to TV advertising and meet the scalability needs of the changing media landscape.
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