Apple's 'greedy' move. Plus, creative (and creepy) Valentine's Day campaigns: Wednesday Wake-Up Call
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Apple is reportedly working on a subscription service that’s similar to Spotify, but for magazines and publications instead of music. For $10 a month, you’d get an all-you-can-read offer, Ad Age’s Garett Sloane reports. But there’s a serious downside for publishers: Apple wants half the proceeds, he writes. Sloane talked to two publishing executives who shared details but who asked that their names not be used. “It’s a shitty deal,” one publishing executive, who spoke on condition of anonymity, told Sloane. “It seems greedy.”
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