Hasta La Creative!

Samsung and Beats have harmoniously coexisted on R/GA’s client roster since the shop started working with the brands. But that coexistence likely has a shelf-life as Beats takes on a new parent company in Apple, one of Samsung’s biggest rivals.

R/GA, which is based in New York, is now planning to open a Los Angeles-based conflict shop designed to create a firewall between the two clients, as well as any other future conflicts, Ad Age has learned.

R/GA confirmed that it has set up a separate legal entity in Los Angeles, where it runs its Beats account, but declined to disclose details around what prompted the move and its future plans for the group. The entity does not yet have a name.

Continue reading at AdAge.com