Hasta La Creative!

Apple’s smart watch won’t be released until early next year, but the company is already stocking up its wearable app store.

Facebook, Yahoo, Pinterest and Twitter are among the companies developing apps for Apple Watch, which the company unveiled on Tuesday. While those four companies operate ad-supported businesses, marketers shouldn’t rush to prep campaigns for the companies’ even-smaller-screen apps.

Apple VP Kevin Lynch only showed the ability to receive and act on Facebook notifications, but gave a slightly more in-depth look at a couple other social networks’ wearable apps. Twitter’s Watch app will let people check their timelines and tweet. Pinterest’s Watch app will take things someone has previously pinned on desktop or phone app with a location and show them that pin when they are physically near it as well as directions for how to get to it.

Continue reading at AdAge.com