Apr
24
Apple Watch Creates Wrist-y Business for Publishers, Advertisers
Posted in: Uncategorized
The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.
(Does that make it a wrist race?)
Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch. They all offer a version of the same thing — news stories at a glance — even though they’re positioning themselves differently.
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