Apple reveals a news service (and shows its usual ambivalence to ads)


Apple just revealed Apple News Plus and Apple TV Plus, both billed as premium media services that are different because they do not track consumers or sell their attention for ads. “This is a different approach than others have taken,” said Apple CEO Tim Cook, who was referencing rivals like Facebook and Google, whose businesses depend on consumer data collection and advertising.

When Apple executives showed off Apple News Plus, a new subscription magazine service, the focus was on the 300 glossy magazines that will be available. Apple News Plus will cost $10 a month and give readers all the magazines they can read, which will contain all the same stories and photos from the physical editions.

However, what Apple didn’t show is that they will also have the same ads, according to Doug Olson, president of Meredith’s magazines.

Continue reading at AdAge.com

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