May
10
Apple plans to sell video subscriptions through its TV app
Posted in: Uncategorized
Apple’s plan to reinvent cable TV is starting to look a lot like the strategy of its rival Amazon.
For the first time, Apple plans to begin selling subscriptions to certain video services directly via its TV app, rather than asking users to subscribe to them through apps individually downloaded from the App Store, according to people familiar with the matter.
This would simplify the process and bolster Apple’s TV app on Apple TV, iPhones and iPads, making it a central place for people to find, watch, and buy content. It would also be another way for Apple to keep boosting its services business, which it expects to generate $50 billion a year in revenue by 2021.
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