Hasta La Creative!

Rumors of iAd’s demise have been greatly exaggerated.

Starting on Thursday, Apple is extending its mobile advertising network to iTunes Radio, its web streaming service that competes with Pandora, through programmatic ad buying. Previously, advertisers had to buy through Apple’s lean iAd sales staff. The new feature also comes with updated targeting capabilities, using customer phone numbers and email addresses that can be cross-referenced anonymously against marketers’ data.

It’s a signal that, despite the dominance of Google and Facebook in digital advertising, Apple can, if it wants, wield influence in the market given the ubiquity of its devices.

Continue reading at AdAge.com