Sep
26
Apple Holds Its Lead in Digital Video Views
Posted in: Uncategorized
Apple’s online video campaign for the new iPhone 8 continued to accumulate more views than any other brand campaign in the week through Monday, again topping rival efforts from digital video powers including Samsung, LG and Google in our chart tallied by Visible Measures.
As usual, however, a few marketers from outside consumer tech world elbowed their way into the upper ranks of marketing videos. This time the interlopers were represented by Ford, the online retailer Myntra and Dior, with its campaign starring Natalie Portman (more on the latest installment here).
As ever, the weekly Viral Video Chart includes both “organic” views initiated by consumers and paid views for video ads placed online.
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