Jan
16
Apple Does It Again
Posted in: UncategorizedThis video for the new Apple Macbook Air is everything an Apple video should be. Simple, nicely lit, well cast/costumed (”John” from the Apple store, a Steve Jobs lookalike in a logoless black long-sleeved tee, his salt’n’peppa hair gelled into a youthful “Ross.”)
It continues the whole Total Branding Experience that Apple’s famous for. No one else could have done that video, the whole feel is so Apple.
The underlying message? “Look how cool this machine is. Don’t you want one? Don’t you want to pay a little more for one?”
You know that you do too.
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