Apple Beats Google For Top Spot in Global Brand Ranking
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Apple’s value jumped 67% to $247 billion, while Google only increased 9% to $174 billion, according to the so-called BrandZ rankings, which factor in financial performance as well as consumer perception.
The 2015 list brings more bad news for McDonald’s, whose value dropped 5% to $81 billion, putting it at No. 9. The struggling fast feeder was ranked No. 5 last year, and was No. 4 in 2013. The only other top 10 brand to lose value was fourth-ranked IBM, whose value fell 13% to nearly $94 billion. Big Blue was surpassed by Microsoft, whose value jumped 28%. Verizon, which recently announced plans to acquire AOL, jumped to No. 7 from No. 11 last year.
Apple and Google have been jockeying for No. 1 in recent years, with Apple holding the top spot in 2012 and 2013 before Google took No. 1 last year. While the Apple Watch has been in the news lately, it was the iPhone 6 that drove Apple’s growth this year, according to Millward Brown.
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