Apolo Ohno Fronts New Chocolate Milk Ad Campaign
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Feeling energized after a few successful triathlon campaigns, the dairy trade group MilkPEP has decided to run another — this time with chocolate milk.
“Mission Apolo: Built With Chocolate Milk,” an integrated campaign for starring Olympic medalist Apolo Ohno, will begin airing this week on a number of sport- and activity-focused channels, including NBC, NBC Sports Network and Outside TV. The print element will debut in cycling enthusiast publication Velo News later this month, then make appearances in magazines including Runner’s World and Men;s Health. A series of webisodes tracking Mr. Ohno’s training regimen as he prepares for the Ironman triathlon will also be released regularly throughout the campaign.
The campaign is the second MilkPEP campaign to feature a retired athlete training for the Ironman, and more proof that the trade group has found a strategy it intends to build on.
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