Hasta La Creative!

Some may argue it should be bigger, but AOL’s ad-network unit Platform-A has a new logo. Isn’t it shiny and futuristic? Personally, if I were AOL, I might not have chosen a toppled letter, but what do I know? Platform-A chief Lynda Clarizio says it “effectively communicates our distinct competitive advantage of scale and reach. And its bold and simple design fits with our mission of providing advertisers and publishers with effective, impactful and easy-to-use solutions to their digital advertising needs.” I can see that, impactful solutions. Also, it doesn’t look obscene when rotated 90 degrees, which is a plus. Perhaps the Privacy Penguin will be the mascot, putting a friendly face on the targeted Web advertising the unit promises. Now, perhaps AOL should turn to the name. Platform-A, with its strange hyphen nobody uses, always struck me as a placeholder because AOL couldn’t think of what to call it. Any ideas on what they could rename it?

—Posted by Brian Morrissey