Hasta La Creative!

AOL is bringing back its “programmatic upfront” for the second straight year. But this time, the company is betting that a smaller, more exclusive event will get the job done better than something on par with the 700-person bash it threw last year.

Only 150 people — senior VPs and above — will be invited to participate this year, a significant scaling down of the AOL’s flagship ad-tech event. The event is scheduled to take place during Advertising Week later this month.

The point, according to AOL Platforms CEO Bob Lord, is to host a more intimate event where those in attendance will be able walk up to AOL executives for “juicer conversations” after the presentations.

Continue reading at AdAge.com