Nov
27
AOL Networks’ Bob Lord: In 2014, Marketers Will Fall In Love With Automation
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When eMarketer revised its programmatic ad spend forecast upward yesterday, the striking number was 75.3% — the percentage rise in programmatic spend it now expects to see in 2013.
We sat down to discuss the trend with AOL Networks CEO Bob Lord who said he expects 2014 to be the year marketers fall in love with automation, and 2015 when winners and losers emerge.
“I think it gives validation and confidence to the brand advertiser who holds all the dollars that there’s maybe an alternative to the way they’ve done it for the last 35 years,” he said.
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