AOL Expands Makers to Include Women on the Rise in Business
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AOL and PBS introduced the Makers series in February 2012 as a video showcase for high-profile women such as Supreme Court justice Ruth Bader Ginsburg, former U.S. Secretary of State Condoleezza Rice and talk show host Katie Couric. Now Makers is broadening its scope to include women still rising in business.
AOL plans to invite up to 100 companies to nominate three female employees each for the new Makers@ program and attend next year’s new Makers conference, according to the company. “I feel like this is the perfect way for companies to connect with the Makers in their organizations to elevate them and shine a light on them,” said Maureen Sullivan, senior VP and GM-lifestyle brands and women’s content at AOL.
Ms. Sullivan hasn’t ironed out how those nominees will be communicated to the broader Makers audience outside of their respective organizations, but AOL plans to at least spotlight the participating companies on Makers.com. The Makers@ section will remain, however, primarily a showcase. “We’re not trying to be a social network,” she said.
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