AOL Buys Adap.tv, Mag Circ Down Again, Guinness Does NFC
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– AOL has agreed to buy Adap.tv for $405 million allowing AOL to expand its video advertising offerings.
– Dish Network Chairman Charlie Ergen — whose company has 35-plus broadcast stations off the air in a fee dispute — expects more blackouts, with programmers continuing to raise prices for carriage rights.
– According to the Alliance for Audited Media, formerly the Audit Bureau of Circulations, total magazine circulation fell 1% from 292.9 million in the six-month period ending June 2012 to 289.9 million in the six-month period ending June 2013.
– OMG! L’Oreal model Cheryl Cole is appearing in a skincare campaign…wait for it…without wearing foundation
– Five things venture capitalists don’t get about advertising!
– Guinness is rolling out an NFC (near field communications) campaign in the UK which will enable consumers to tap their smartphones against a Guiness harp located at Stongate Pubs to win a complimentary pint of Guiness.
– Boeing was vindicated by the British Advertising Standards Authority following an ad it ran promoting the cost advantages of the 747-8 as compared to the Airbus A380. Check out the ad Airbus ran as a rebuttal though. Very cool Pinocchio theme.
– Yawn. Even more brands do the Vine dance. This time it’s GE which will run a #6SecondScienceFair August 8-15.
– Ogilvy Chicago laid off 1-2% of its staff yesterday which, according to AgencySpy, amounts to 1-20 people.
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