Oct
30
Antitrust Watchdog’s Privacy Sandbox Guidance Spurs Questions on Buy-Side Involvement
Posted in: UncategorizedIn its latest quarterly report released late last week, the U.K. antitrust watchdog has provided guidance for ad-tech firms, publishers, and advertisers to test the Privacy Sandbox tools, expecting most testing to take place from Q4 2023 and asking for results to be submitted by the end of Q2 2024 at the latest. So far,…
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