Feb
23
Anti-Ad Fraud 'Penalty Box' Remains Empty
Posted in: Uncategorized
The ‘Penalty Box’ promised by the advertising industry’s new anti-fraud group remains vacant.
Linda Woolley, CEO of the Trustworthy Accountability Group (TAG) — an organization created by the Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers — said in November the group would put bad actors in a ‘Penalty Box,” promising the naming of culprits, a rarity in the advertising industry.
“An enforcement program that doesn’t have teeth doesn’t do anybody any good,” Ms. Woolley said at the time. “TAG plans to call out bad actors.”
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