Anthony Davis: 'It's Always Game Night' in Boost Mobile Spot
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Lowe’s explores the psychology of buying lawn furniture, and Buick customers are surprised as magician Michael Carbonaro pulls stuff out of an envelope. Did customers win trick handcuffs or novelty playing cards? A magician never tells. (You’ll have to visit buick.com/surprise to find out.)
Meanwhile, is it date night or game night? A blonde Anthony Davis jumps out of a movie screen to announce it’s always game night with Boost Mobile’s free NBA Game Time App, solving the problem of having to engage with your significant other.
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