Hasta La Creative!

A wave of protests across the National Football League did not appear to have much effect on the TV ratings, as Sunday’s final tune-in was largely consistent with the two previous weeks.

According to Nielsen live-plus-same-day data, the regional and national Sunday NFL windows on CBS, Fox and NBC averaged 17.2 million overall viewers and a 10.0 household rating, down 4 percent in viewers and 1 percent in households from the Sunday prior, when just seven players declined to stand for the national anthem.

And compared to a year earlier, viewers for Sunday’s protest-filled telecasts were down 8% from 18.7 million. That’s on par with the 8 percent drop from the first two weeks of last season to the opening two weeks this season.

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