Anthem Protests Fuel Ratings Surge at NFL Pre-Game Shows, Sunday TV Windows Slip 4%
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While we won’t have a complete picture of how Sunday’s NFL ratings shook out until Tuesday morning, when the final live-plus-same-day numbers are in, the preliminary Nielsen ratings on Monday suggested that the prospect of a large-scale anthem protest helped boost interest in the noon pre-game shows.
According to Nielsen overnight data, “The NFL Today” on CBS and “Fox NFL Sunday” saw a big lift in deliveries Sunday, as the two shows averaged a combined 6.9 household rating, up 19 percent compared to the year-ago 5.8 rating.
CBS on Monday said “The NFL Today” had delivered its highest overnight rating (3.2) since 2010. This marked a 33 percent improvement compared to the year-ago 2.4 rating the pre-game show delivered on Sept. 25, 2016. Eight percent of all households that had their TVs on during the noon-to-1 p.m. EDT window were tuned in to Sunday’s installment of “The NFL Today.”
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