Hasta La Creative!

Bravura performances by baseball’s greatest all-around player and a pair of unbelievably dominant fireballers weren’t enough to stop the MLB All-Star Game’s ongoing ratings skid, as Tuesday night’s broadcast delivered record-low ratings for Fox.

According to Nielsen live-plus-same-day data, the annual exhibition between the American and National League’s brightest stars averaged 10.9 million viewers, tying Fox’s 2012 broadcast as the least-watched All-Star Game.

More tellingly, the AL’s 6-3 victory delivered a 6.6 household rating, making it the lowest-rated contest since Nielsen began tracking the game back in 1967. (Last year’s game, which functioned as a tribute to retiring Yankee shortstop Derek Jeter, drew a 7.0.) Household ratings are particularly relevant where live sports are concerned, as that is the metric against which ratings guarantees to advertisers are made.

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