Hasta La Creative!

I found yet another campaign for a fake product from an actual TV show, presented this time in the style of the infomercial. Degree Absolute Protection has created this amusing spot for Snatch It!, a product that exists in Eureka, a Sci-Fi original series. The (866) 40-EUREKA number works, and you can leave messages for the characters on the show. You can also check out other “over-engineered” products on the clunky, Muzak-filled Web site. (You can’t skip the intro; how retro and obnoxious is that?) This whole advertising about advertising thing is really getting to be a trend. Are consumers so media savvy now that making fun of other ads is a cool way to be anti-establishment, or did some creative directors just wake up one morning and feel like riding the meta train to postmodern town? One thing that’s different about this example is that the fake ad isn’t just for the show itself, it’s also for an unrelated product. Since these sorts of advertisements constitute a part of the show, acting to further draw the viewer into a fictional setting, it would be interesting to see a show where all of the commercials are essentially a part of the show.

—Posted by Rebecca Cullers