Hasta La Creative!

Weibo, which says it has 129.1 million monthly active users and that it is committed to fighting faux accounts, hasn’t given an estimate of how many there are.

New questions are being raised about how many Weibo accounts are real and truly active, and about how the platform should define active use. A professor at the University of Hong Kong recently found that 10.4 million Weibo users were responsible for around 94% of all messages, while other users just re-shared those messages or never posted anything, according to an article in the South China Morning Post this week.

Beyond fake fans, Weibo has another problem: China’s government has cracked down on influential, free-speaking microbloggers, scaring some users away from the platform and onto WeChat, a mobile app that gives a sense of greater privacy.

Continue reading at AdAge.com