Anonymous Content Assembles an Army of Celebrities to Encourage Voter Turnout
Posted in: UncategorizedThe stars have been coming out in droves in an effort to encourage U.S. citizens to vote this upcoming election in campaigns from HBO/Rock the Vote, YouTube and Save the Day, the campaign from Joss Whedon starring a self-proclaimed “shit-ton of famous people.” Now, Anonymous Content, the production company behind Oscar-winning films “Birdman,” “Spotlight” and “The Revenant” and many celebrated ads, has mobilized an army of stars for another voter initiative, #VoteYourFuture.
Top Hollywood directors David O. Russell (“Joy,” “American Hustle”), Alejandro Gonzalez Inarritu (“The Revenant,” “Birdman”), Armando Bo (“Birdman”), Tom McCarthy (“Spotlight”) and Mr. Whedon went behind the camera to direct a campaign starring celebrities including Julia Roberts, Robert DeNiro, Samuel L. Jackson, Luiz Guzman, Harvey Keitel, Leonardo DiCaprio, Kendall Jenner, Christian Slater, Rami Malek, Moby, Martin Sheen — as well as social media stars Hannah Hart, Anna Akana and Melvin Gregg. To boot, the effort also tapped top cinematographers Rodrigo Prieto (“The Wolf of Wall Street,” “Argo”) , Emmanuel “Chivo” Lubezki (“Gravity,” “The Revenant”) and Matthew Lloyd (“Daredevil”) on photography.
Many of the actors appear in an anthem film that debuts today, and each will feature individually in nearly 100 separate videos that will be distributed through their own social channels until Nov. 8. Unlike the “Save the Day” film, which was light-hearted and satirical in its approach, the new effort takes a more somber tone as the celebrities express their feelings on issues that matter to them and on the importance of voting. Among the entreaties include Moby speaking about gun control and witnessing firsthand the grief of the families of Sandy Hook victims, Donald Faison on his fear for his sons, Kathy Griffin on LGBT rights, Wilmer Valderrama and Rami Malek speaking of struggles of their families around employment.
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