Aug
23
Anomaly Set to Win Carnival Cruise Creative Account
Posted in: Uncategorized
Carnival Cruise Line is set to name MDC Partners’ Anomaly its new creative agency of record, following a competitive review, according to people with knowledge of the matter.
The agencies in the final round of the review, which was run by SRI, included Anomaly, Droga5 and R/GA, these people say. Representatives from Anomaly and SRI declined to comment. Havas’ Arnold previously handled the account but did not defend the business.
Not counting the costs of buying ad inventory, the budget on the account comprises some $60 million, according to people familiar with the business.
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