Hasta La Creative!

Anomaly Los Angeles, which opened earlier this year to service newly-won client Beats, among others, has beefed up its office with 25 hires, including execs from Coca-Cola, Nike and staff from agencies including 180 L.A., TBWA/Chiat/Day and CP&B.

New staffers include Managing Director Jiah Choi, former Coca-Cola Company director of integrated marketing content. She will team with Partner/Chief Strategy Officer Aisea Laungaue, the former Anomaly N.Y. strategy exec who returned to the agency after a three-year stint at CAA to help open the West Coast office. Choi also previously served as global creative director on Glaceau Vitamin Water, and prior to that worked on the account side at agencies 180 L.A. and TBWA/Chiat/Day L.A.

Kristy Fulwider also comes on board as communication strategy director from Nike, where she worked on Nike Women’s Brand. She also previously worked in media planning at Wieden & Kennedy and CP&B, Other hires include Creative Directors Kathleen Swanson and Pierce Thiot, previously senior creatives at TBWA/Chiat/Day who worked on the Gatorade spot, “Dear Peyton” that was just nominated for an Outstanding Commercial Emmy, and ads for Airbnb; Senior Creatives Whitney Ruef and Jenny Kang, who move from 180 L.A. and most recently worked on the agency’s campaign for Dollar Shave Club; CP&B vet Laura Likos and 72andSunny’s Josh Jefferis, who will serve as group business directors, Strategist Shawn Bohigian and Account Directors Lexi Vonderlieth, previously of R/GA’s Hustle and Jess Delillo, fomerly at 180 L.A. and Anomaly N.Y.

Continue reading at AdAge.com