Anheuser-Busch Will Move Marketing Execs to New York
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Anheuser-Busch InBev will strengthen it ties to the Big Apple by moving its U.S. sales and marketing execs from to New York City from St. Louis.
The move includes the formation of a new “U.S. commercial strategy office” in New York that will serve as a hub for sales and marketing operations, A-B InBev said in an internal memo shared with Ad Age. The office, to be staffed primarily by sales and marketing personnel, will be led by U.S. Marketing VP Jorn Socquet and U.S. VP-Sales David Almeida. The office is expected to eventually house roughly 250 people, including new hires.
“A New York office will provide us with unique opportunities to continue building our brands and developing our people in a new environment,” A-B InBev said in the memo. “It will afford us greater exposure to developing trends in a diverse, urban center; proximity to marketing partners, including sports leagues, the music and entertainment industries and advertising agencies; and close ties with the AnheuserBusch InBev global functional office in New York.”
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