Hasta La Creative!

What do you when you have two items and you only have room for one solution?

You create an unexpected product mash-up.

There are many situations in life and business when you have the opportunity to combine two seemingly opposite things to create an even better item. These items are everywhere in life, and sometimes there is no need to re-invent the wheel. In fact, you simply improve such wheel.

Even the restaurant chain Slaters 50/50 recently launched an advertising campaign promoting their popular 50% bacon, 50% beef patty burger utilizing such analogies to deliver this unique point of view. Everyone loves bacon and burgers. So it was almost destiny that a burger featuring such mixture would one day be conceived.

“The most obvious answers are usually the most effective ones, and in our campaign for Slaters 50/50 we simply pointed out 3 awesome mash-ups that deliver this message.” Said Andre Filip, CEO of EverythingLA. (ELA Advertising)

Andre Filip refers to using in his campaign a keytar, a spork and a centaur as examples of unexpected mash-ups in life that can be used to create unique marketing messages.

What else is out there that you can mash-up to create your very own unique solutions?