Hasta La Creative!

Ancestry.com has a message for America this Fourth of July weekend: We’re all a lot more alike than we realize.

In the first work to come from Droga5 since it was named Ancestry’s lead creative agency earlier this month, the geneology and genomics firm shows descendants of the signers of the Declaration of Independence reciting it. They’re a diverse group ethnically and otherwise, even if they are all descended from a prototypical room full of old white men. And that’s the whole point.

“We’re all much more similar than you think,” said Ancestry Chief Marketing Officer Vineet Mehra in an interview. “And we’re using facts and data to prove it. This is not fluffy marketing. These are facts.”

Continue reading at AdAge.com