Hasta La Creative!

The day after International Women’s Day, Romanian authorities coincidentally decided to lift mask mandates nation-wide, as COVID-19 cases diminished.

However, hundreds of thousands of Romanian women will continue to have their nose and mouth covered. Either with the palm of an abusing partner or with their own palm, as they contemplate in anguish the other pandemic: domestic violence in all its forms. From publishing intimate content without consent, to prohibiting meetings with friends. From embezzling family income to forbidding access to religious practice or controlling a partner on the pretext of jealousy. The campaign, created by Cheil Centrade, is based on real stories from women helped by ANAIS Association.