Aug
04
ANA Invites 4A's to Orlando Conference for 'Open Dialogue' on Transparency
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In addition to asking the 4A’s to meet in October, the ANA wants the association to acknowledge that there’s a transparency problem in the U.S. media buying industry.
“We ask that the 4A’s publicly clarify whether they accept or reject the findings of the K2 report — a report which reflects the unambiguous perspectives from current and former agency leaders and a cross section of senior leaders in the industry,” according to Mr. Liodice’s statement.
He added the associations must agree that there is a common problem if they want to have meaningful conversations going forward.
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