ANA chief: Media-rebate uproar made change, whatever McKinsey says
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McKinsey & Co. recently asserted that not much has changed three years after the ad-industry uproar over undisclosed media rebates, as Ad Age reported April 30.
I want to thank Ad Age for its continuing coverage of the media transparency issue. As its article pointed out, despite the ongoing efforts of marketers and the ANA, rebates and related non-transparent business practices by media agencies apparently still exist.
However, I take exception to the notion that “Not much has changed” almost two years after we released our landmark report on media transparency in conjunction with K2 Intelligence. I would respectfully suggest that, in fact, a great deal has changed throughout the advertising, marketing and media industries to address this vexing problem.
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