Jun
10
ANA Calls for ‘Transformative’ Shift to Calendar Year Upfront
Posted in: UncategorizedBuyers and media companies alike have been planning for a staggered upfronts marketplace this year due to the economic disruption caused by Covid-19, but the Association of National Advertisers is proposing a much larger change–one that would completely upend the $20 million in ad revenue usually transacted during that time. As part of what it…
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