Sep
23
ANA Applauds Dentsu, Calls Major Marketers' Audits 'Appropriate'
Posted in: Uncategorized
When Dentsu Inc. proactively informed longtime client Toyota of “irregularities” related to some digital media business transactions this week, the Association of National Advertisers applauded.
“My first thought was kudos to Dentsu for taking the step and being proactive in alerting their client to this issue versus what could happened the other way around with finding out from an audit,” said Bill Duggan, group executive-VP at the ANA.
He added that he was not surprised about the irregularities being in the digital sphere since the space is “murky and complicated and has a supply chain with many people who touch the clients business.” Digital lends itself well to “non-transparent activities,” said Mr. Duggan.
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