Aug
12
ANA Aims to Begin Cross-Platform Measurement Testing in Late Spring 2022
Posted in: UncategorizedEven Procter & Gamble, one of the world’s largest advertisers, knows sometimes less is more. Sending the same Tide ad to the same person over and over again, for instance, is a waste of money. Even worse, too much exposure within a short period of time can be annoying and damage how people feel about…
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