Hasta La Creative!

The Association of National Advertisers, amid a record crowd at its current Masters of Marketing Conference, announced plans to get bigger still on Friday by combining with the Business Marketing Association, effective Nov. 30.

The BMA, with more than 2,500 members nationwide in 17 chapters, is the largest business-to-business marketing association in the U.S., the ANA said in a statement. Of the ANA’s 630 member companies, representing 30,000 marketers,160 companies are B-to-B marketers.

“The purpose of the business combination is to bring substantial attention and focus to the B-to-B marketing community,” said ANA CEO Bob Liodice in a statement.

Continue reading at AdAge.com