Hasta La Creative!

Category: Beyond Madison Avenue
Summary: We enjoy knowing that sometimes it is not what is being said that is the important thing, but how it is being said. It is incredible to see that words have so much impact on how consumers perceive certain topics.

For example: While we were in college, we were a member of an organization that helped to build community amongst the living areas around campus. We were instructed that the places that our students lived were not “dormitories” but “residence halls.” The different parts of the campus were not simply buildings, but designated “areas.”

The goal was to make sure that the first-year experience for the school was a good one. Our alma mater had research that proved…