Hasta La Creative!

“[Amy] speaks to women and almost everyone in a very honest way, she is body proudthose are core values that we stand for,” said Liat Weingarten, senior director of Old Navy advertising. “She’s so honest and humble in a way that we think really resonates with our customer.”

In the first spot, which will air during “The Bachelorette” finale Monday evening, Ms. Schumer is babysitting her niece and nephew and phones some cool kids at the mall to ask advice about something called “back-to-school.”

“Back-to-school is like our red carpet,” says one kid, whom viewers may recognize as actor Thomas Barbusca the “Burp King of Westchester” in Netflix’s “Wet Hot American Summer” series last year and a commercial regular. He recommends Old Navy, for its 60% off promotions. Ms. Schumer gives an enthusiastic “Noice” and “Stank” before she’s reprimanded for her embarrassing lack of hipness. The spot, which will debut on TV in a 30-second version and digitally as a 60-second clip, includes three young influencers, Laneya Grace, Skai Jackson and Hayden Summerall, whose followings may give Old Navy a boost on the social-media circuit. Ms. Weingarten noted the importance of the “squad” or group of friends and how critical that is to kids today, who have communities outside of their families.

Continue reading at AdAge.com