Feb
27
Amul: Dark Chocolate
Posted in: UncategorizedPrint
Amul
Background: Dark chocolates barely constitute 10% of the chocolate category in India. But recently, consumers, especially millennials, have begun embracing dark chocolate. Amul, Asia’s second largest dairy brand, has been making chocolates for over 30 years. It recently launched a variety of premium dark chocolates, including the very rare 90% dark chocolate.
Advertising Agency:FCBUlka, Mumbai, India
Chief Creative Officer:Swati Bhattacharya
National Creative Director:Keegan Pinto
Creative Director:Rajdatta Ranade
Senior Art Director:Niraj Patil
Image Production:Cocktail Art Co.
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