Apr
23
Amsterdam Metropolitan Area: Gumshoe
Posted in: Uncategorized
Amsterdam Metropolitan Area launched a unique creation Gumshoe , a range of sneakers with soles made from chewing gum taken from the streets of Amsterdam. Conceptualized by Publicis One’s agencies (Leo Burnett, MSL and Publicis), the initiative aims to improve the city’s image and reputation with cleaner streets and raise awareness of the chewing gum littering problem.
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