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Film
AMPARA Animal

It’s no secret that everyone loves an animal print, whether it’s fashion, accessories, jewelry, interiors, bedding, or cosmetics.  You could say the animal print is a universal language, and the fashion industry specifically has been getting inspiration from animal beauty for centuries.

The jaguar print is one of the most used patterns in fashion. While the jaguar is the largest wildcat in the Americas, it can also be found worldwide in street wear and on the runways across the globe. But, as the print shows up constantly on the catwalk, it’s seen less and less in its natural habitat. Studies show that in some Brazilian forests the jaguars’ population is currently under 300 and is classified as ‘critically threatened with extinction.’//

Bringing awareness to this urgent situation is NGO AMPARA Animal, the most important institution responsible for the preservation of jaguars in Brazil. NGO AMPARA Animal has joined forces with textile designers and fashion schools to develop a jaguar print that’s different from anything else currently in the world. 

Introducing Life Print – the first ever certified animal print that gives back profits to preserve the jaguars. Seven unique patterns were developed based on the mapping of actual jaguars protected by the AMPARA Animal. From them, brands can create their own prints and thus develop their own collections.

Cia. Maritima, the biggest beachwear brand in Brazil, was the first to embrace the cause, producing an exclusive collection using the certified jaguar print. Starting this week, the Life Print collection will be available in stores across South America, North America and Europe, providing an even greater chance of bringing global awareness and proceeds back to the project.

“The revenue with the Life Print movement has huge importance, not only regarding the structuring and maintenance of the spaces for animals in captivity but also because it allows us to invest on the conservation of an endangered species which has an essential role in our ecosystem”, says Juliana Camargo, president of AMPARA Animal.

Other brands across the globe are also joining the movement created by ad agency Africa, and will be releasing new collections in the coming months. All are encouraged to visit Life Print’s website to follow this worldwide initiative and stay up to date with new designers and brands coming on board to collaborate as well as release dates of new collections. Visit www.lifeprint.org.br/en.

Advertising Agency:Africa, São Paulo, Brazil
CCO:Sergio Gordilho
Head Of Art:Bruno Valenca
Copywriter:Tiago Abreu, Pedro Bullos
Art Director:Linus Oura, Valdir Bianchi, Andres Zarza
Special Projects Creative Director:Monique Lopes Lima
Special Projects Manager:Julia Newman
Special Projects Producer:Juliana Mendonça
Client Services:Julia Newman, Daniela Silva
Media:Rodrigo Famelli
Print Production:Juarez Lima, Carmen Castillo, Natasha Grazia, Patricia Mota
Pr:Carla Guimarães, Fabiana Antacli, Carina Miranda, Débora Bacaltchuk, Index and Vira Comunicacao
Agency Producers:Rodrigo Ferrari, Tais Olhiara, Mariana Hermeto, Juarez Lima
Production Company:Barry Company
Director:KillTheBuddha
Photography:Pedro Cardillo
Executive Producers:Krysse Mello, Juliana Martellotta
Producer:Renato Salmaso
Costume Producer:Ana Wainer
Object Producer:Mari Melo
Assistant Director:Luciano Arturo
Production Coordinators:Aline Ara, Paula Monteiro
Executive Producer:Dudu Ventura
Casting Producer:Tatiana Horta
Post Production:Barry Company
Post Production Coordinators:Ale Cois, Sabrina Comar
Editor Assistants:Bruno Razuk, Leandro Matos, Paulo Trajano
After Effects:Alvaro Bautista, Lucas Fuse
Smoke:Flávio Eidi, Jorge Alaniz, Lauro Santhiago
Finisher:Luiz Bicudo Junior
Editing:KillTheBuddha
Color Grading:Psycho’n Look
Sound Design:S de Sambra
Sound Producer:S De Samba
Sound Executive Producer:Meg Magro
Photographers:Felipe Hellmeister, Alexandre Avilla
Making Of:Stefano Cappuzzi
Client Approval:Juliana Camargo