Hasta La Creative!

AMMAR is a non-profit organization, fighting for human rights and labor laws for sex workers in Argentina. More than 85% of these women are mothers seeking for a law to protect them from exploitation and police violence in order to support their families and work freely. But society and justice are still unnoticed to this controversial subject, that is why they needed to call for attention.

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Madalena
Head of Art: Diego Grandi
Creative Directors: Diego Bertagni, Ignacio Jardón
Art Directors: Valeria Zicarelli, Florencia Nieves, Alejandra Mazaira
Illustration: Diego Grandi
Production: Federico Faralla , Patricio Gomez Lambí
Photos: Los Vocalino, Patricio Gomez Lambí